Downtown 2030

Our Downtown 2020 strategic plan to revitalize downtown has worked so well that we have accomplished nearly all our goals. Now we start looking forward to imagine the downtown of 2030.

Throughout the month of November, we want to hear from as many residents as possible – what do you like / not like about downtown, what do you want to see in the future, etc… We will provide multiple opportunities for resident input; we will:

  •  conduct listening tours at 15 different locations across the city – starting on Tuesday, Nov 6 when our team will be at Super Sub from 11:30am-1:30pm; stop by and talk with us! (check our Facebook page for updates)

Listening Tour Dates:

Nov 6 – Super Sub, 11:30-1:30pm
Nov 8 – Gentile Brewing, 6:30-8:30pm
Nov 10 – Henry’s Market, 9:30-11:30am
Nov 10 – The Corner Butcher Shop, 1:30-3:30pm
Nov 13 – Beverly Bootstraps Food Pantry, 5:00-6:45pm
Nov 14 – First Baptist Church, 7-9pm (at the community Meeting)
Nov 15 – Senior Center, 10-12pm
Nov 26 – Beverly Public Library – Farms Branch, 10:00-12:00pm
Nov 26 – Ryal Side Civic Association, 7-9pm
Nov 27 – Ward 2 Civic Association meeting at 9 Wallis, 6:30-7:30pm (or after W2CA business is completed)
Nov 29 – Beverly Public Library – Main Branch, 5:30-7:30pm

  • conduct a community-wide meeting with our downtown expert Kennedy Smith of The CLUE Group – Nov 14 from 7-9pm at the First Baptist Church (this will be a combination of a presentation by Kennedy of downtown trends, followed by small group discussion)
  • conduct a community survey – click here to take the survey before Nov 30 (you could win a gift card to a downtown business!)

We look forward to hearing from you in any or all of the above ways!


What is Downtown 2020?

Downtown 2020 is the strategic plan for downtown revitalization created by Beverly Main Streets in 2010, after hearing from more than 1000 residents about what they wanted downtown to become.

4 goals of Downtown 2020:

  • Downtown will be recognized as a regional center for the arts, culture & creative industry
  • Downtown will be the location of choice for retail & creative businesses which appeal to residents, students & visitors
  • Development will be encouraged which respects the unique assets of each corridor
  • BMS will strengthen its foundation to do the work of revitalization

We have stayed true to those 4 goals, and this is the result:


Thank you to these local businesses that are helping to fund our Downtown 2030 plan


Cummings Properties


Beverly Crossing


City of Beverly


Beverly Bank


Brian DApice and Associates


Endicott College






Meridian Assoc


Sterling Insurance


Designer Bath



The Remodeling Co


Temkin Financial Group



Enter our “Did you know?” free contest for a chance to win a $50 gift card to a downtown business!  Enter the code found on our free postcards each week through November 19th. One randomly chosen winner will be notified each week. Please scroll down to enter the contest.

Postcards are available at the following locations starting on October 16th:

Aubuchon Hardware – 50 Enon Street
Beverly Bank – 254 Cabot Street
Beverly Bootstraps Thrift Shop – 198 Rantoul Street
Beverly Public Library – 32 Essex Street
Beverly Public Library Farms Branch – 24 Vine Street
Beverly Senior Center – 90 Colon Street
Bonefish Harry’s – 218 Cabot Street
Bookshop of Beverly Farms – 40 West Street
Cabot Street Books and Cards – 272 Cabot Street
Casual Catering / Super Sub – 324 Cabot Street
City Hall – 191 Cabot Street
Corner Variety – 84 Hale Street
Depot Diner – 23 Enon Street
Dunkin’ Donuts/Gas Station – 443 Essex Street
Evviva Cucina – 45 Enon Street #1
Lolo Poké – 503 Rantoul Street
The Barber’s Edge – 350 Rantoul Street
The Castle: A Game Board Cafe – 240 Rantoul Street

Did you know Campaign responses 2018